Amazon. Diagnosed.

Seven questions. Ninety seconds. We grade your Amazon against the top 10% in your category and put a dollar number on the gap.

  • Methodology + n= published on every score
  • No P&L upload. No screen share.
  • Scorecard in your inbox in under two minutes

We’ve operated Amazon for $10M+ brands across pet, food, beauty, and supplements. The score grades the operating model, not the operator.

How it works

01

Run the diagnostic

Eight questions. Ninety seconds. No P&L upload.

02

See where you sit

Three sub-scores benchmarked against the top 10% in your category.

03

Get the playbook

A 2-minute scorecard with named gaps and a dollar number on each.

540M+

ASINs in benchmark dataset

Methodology + n=

Published on every sub-score.

petfood/bevbeautysupplements

Categories with operating P&L depth.

Built for three people who keep different scoreboards.

CEO — you want to know whether the brand beating you on Page 1 is also growing 2x. Growth Score answers it.

CFO — you want to know which Amazon line items leak three to seven margin points without surfacing on a P&L line. Profit Score answers it.

VP eCom — you want to know your Buy Box health, unauthorized-seller exposure, and where your content stacks. Defense Score answers it.

What you get back

58

Growth

42

Profit

71

Defense

Gap: $1.4M–$2.7M revenue / $310K–$590K CM annually

Top gap: TACoS efficiency — 5 line items leak 3–7 margin points

Real format. Yours arrives in your inbox in under two minutes.

Most Amazon diagnostics give you a vibe check. Ours grades the operating model.

Most Amazon diagnostics

  • Generic best-practices checklist
  • Score everyone the same — directional, not category-calibrated
  • Hides the math behind the benchmark
  • Routes you straight into a sales call
  • Sells you the agency, not the answer

Amazon. Diagnosed.

  • Calibrated to your category, revenue band, and operating model
  • Methodology + sample size published on every score
  • Three sub-scores: Growth, Profit, Defense
  • Scorecard hits your inbox in two minutes — no follow-up unless you ask
  • Built by operators of $10M+ brands, not generalists
“Neato restored control to our marketplace business in one of the most competitive grocery categories. With a successful Buy Box stabilization plan in place, paid media became strategic, and capsules scaled. They understand premium brands.”
illy · +137% YoY on Amazon

+137% YoY

illy · premium coffee

+204% YoY

Earth Animal · pet nutrition

+121% YoY

Dot's Pretzels

Neato partner brands · case studies at neato.com/case-studies

Most brands optimize Amazon for revenue. Top-decile brands optimize for profit per impression. Your dashboard shows you the first. Ours shows you the second.

— Arun Srinivasan

VP Marketing, Neato

How we score. Four inputs per sub-score, all sourced (SmartScout, Neato Flow, portfolio P&L benchmarks). Sample size visible on every line. Read the full methodology →

The five questions every CFO asks before clicking.

How long does this take?

Eight questions, about ninety seconds. The optional ninth (drop a hero ASIN, see live benchmarks) adds thirty seconds. We’ve timed it.

What data do you need from me?

Revenue band, category, current operating model (1P, 2P, 3P, agency, hybrid), TACoS band, return-rate band, and your top frustrations. No P&L upload. No screen share. No SKU dump unless you choose to share an ASIN.

What do you do with my answers?

We score them, send you the result, and route you to the appropriate next step. We don’t sell your data. We don’t add you to a six-month nurture sequence. If you want a follow-up call, ask for one. If you don’t, the scorecard is yours.

Who sees the output?

You. The senior partner reviewing the top 20% of completions sees the score (no PII beyond what you submit). Nobody outside Neato.

Why should I trust your benchmarks?

We publish the methodology and sample size on every sub-score. If we don’t have enough peer data in your category to grade confidently (n<10), the score is labeled “directional” and visually downweighted. Most diagnostic tools don’t do that. Most diagnostic tools also don’t show you their math.

Ready to see where you sit?

Eight questions. Ninety seconds. A dollar number on the gap.